Chief Marketing Officer

Samson Davies has about 11 years of broad range work experience covering both consultancy and financial services. He has occupied various positions in the Heirs Alliance Group, now Nexzon Business Services, Heirs/UBA Insurance, now UBA Metropolitan Life. He joined the then Standard Trust Bank group and was quickly appointed Executive Assistant to the then Vice Chairman/Group CEO of HEIRS Insurance, the insurance services arm of the STB group.


Upon the merger of the old STB group and United Bank for Africa to form UBA Plc (the largest bank in the West African Sub region) in 2005, Samson was retained as the Group Executive office Administration of the UBA Insurance group comprising General Insurance business, Life Insurance Business, Health Management Organisation and broadband Financial Services.


Samson was a founding member of the UBA Insurance Group that pioneered the deployment of the Bancassurance business model as an operating brand and led key strategies that revolutionized service delivery within the Nigerian insurance market space. He was equally instrumental to the acquisition of several Insurance companies as the Managing Director of Forbes Integrated Company Limited and recapitalization of Health Insurance companies in Nigeria where he became the Managing Director of Investcorp Medicare Limited in 2014 and a member of Nigerias National Health Insurance Scheme delegate to the Netherlands to understudy the Dutch Health Insurance Model in October 2014 before He became the Chief Marketing Officer of NICON INSURANCE in January 2016.